<p><strong><em>How the Exclusive Glas is Conquering the World of Beverage</em></strong></p>
<p><em>(PressKit for International Campaigning, Rastal GmbH) </em></p>
<p>Samuel Adams, Carlsberg, Absolut, Ramazzotti and many more, a branding-trend from Germany conquers the world of beverage. More and more drinks have their own exclusive, very special drinking glasses. Special in form and function &#8211; but why?<br />
Is it just a matter of taste? Or what really makes us buy a drink? Just thirst? Or maybe even more because it&#8217;s a particular brand? Enjoy Coke or Pepsi, Vodka or Rum, Averna or Ramazzotti &#8230;</p>{"id":60,"date":"2008-09-12T21:14:03","date_gmt":"2008-09-12T19:14:03","guid":{"rendered":"http:\/\/comm-motions.com\/prblog\/?p=60"},"modified":"2018-06-15T12:15:05","modified_gmt":"2018-06-15T12:15:05","slug":"brand-building-20","status":"publish","type":"post","link":"https:\/\/comm-motions.com\/prblog\/brand-building-20\/","title":{"rendered":"Brand Building 2.0"},"content":{"rendered":"<p><strong><em>How the Exclusive Glas is Conquering the World of Beverage<\/em><\/strong><\/p>\n<p><em>(PressKit for International Campaigning, Rastal GmbH) <\/em><\/p>\n<p>Samuel Adams, Carlsberg, Absolut, Ramazzotti and many more, a branding-trend from Germany conquers the world of beverage. More and more drinks have their own exclusive, very special drinking glasses. Special in form and function &#8211; but why?<br \/>\nIs it just a matter of taste? Or what really makes us buy a drink? Just thirst? Or maybe even more because it&#8217;s a particular brand? Enjoy Coke or Pepsi, Vodka or Rum, Averna or Ramazzotti &#8230;<\/p>","protected":false},"excerpt":{"rendered":null,"protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/comm-motions.com\/prblog\/wp-json\/wp\/v2\/posts\/60"}],"collection":[{"href":"https:\/\/comm-motions.com\/prblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comm-motions.com\/prblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comm-motions.com\/prblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/comm-motions.com\/prblog\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":3,"href":"https:\/\/comm-motions.com\/prblog\/wp-json\/wp\/v2\/posts\/60\/revisions"}],"predecessor-version":[{"id":561,"href":"https:\/\/comm-motions.com\/prblog\/wp-json\/wp\/v2\/posts\/60\/revisions\/561"}],"wp:attachment":[{"href":"https:\/\/comm-motions.com\/prblog\/wp-json\/wp\/v2\/media?parent=60"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comm-motions.com\/prblog\/wp-json\/wp\/v2\/categories?post=60"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comm-motions.com\/prblog\/wp-json\/wp\/v2\/tags?post=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}