How the Exclusive Glas is Conquering the World of Beverage
(PressKit for International Campaigning, Rastal GmbH)
Samuel Adams, Carlsberg, Absolut, Ramazzotti and many more, a branding-trend from Germany conquers the world of beverage. More and more drinks have their own exclusive, very special drinking glasses. Special in form and function – but why?
Is it just a matter of taste? Or what really makes us buy a drink? Just thirst? Or maybe even more because it’s a particular brand? Enjoy Coke or Pepsi, Vodka or Rum, Averna or Ramazzotti …